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LifeLock Corporate Office

LifeLock Corporate Office Address

LifeLock, Inc.
60 E Rio Salado Pkwy Suite 400
Tempe, AZ 85281

Contact LifeLock

Phone Number: (480) 682-5100
Fax Number: (888) 244-9823
Website: http://www.lifelock.com
Email: Email LifeLock

Executives

CEO: Richard Todd Davis
CFO: Chris Power
COO: Hilary A. Schneider

LifeLock History

LifeLock was founded in 2005 by Robert Maynard and CEO Richard Davis.  The company was founded after Maynard alleged his identity was stolen and used for to acquire casino loans.  This story was eventually called into question and Maynard resigned from the company.

The company has successfully used the marketing strategy of posting the social security number of CEO Todd Davis on billboards.

In 2008, the company partnered with TransUnion to provide customers with instant notifications of possible identity theft.

In 2010, the company was fined $12 million by the FTC for deceptive marketing practices.

In 2012, the company went public.

Today, LifeLock is the largest identify theft prevention company in the US.  They currently offer 4 different identity protection plans.

 

{ 2 comments… read them below or add one }

ALFRED ETCHELLS December 1, 2014 at 1:46 pm

Today I called to ask if the payment date could be pushed forward to 12/10/14 and the customer service said that the payments are automated, I spoke to Susan at 11:33am mountian standard time, and she said the same. If lifelock tries to take out the money from my debit card,my rent payment and car payment will bounce, plus I will get insufficient funds charges. If the represenative manually took my information and put it in the computer, then something should be able to be done manually to STOP the payment from going through.

Because of this, I ended up cancelling my account. The part that really upsets me VERY MUCH was according to your represenatives, and supervisor they can’t stop the payment from processing.

It would seem, if I am paying for the service for credit protection, and the profound importance of your services……this is one bug Lifelock needs to work out within. To be able to adjust the annual payment date.

Respectfully,

Alfred Etchells III

Reply

Gary Abraham December 9, 2013 at 2:12 pm

I am 72, retired, after having spent 45 years in sales. I want to help you grow your business and to use the best approach/methods toward retaining your customers. First, your product is not physically tangilble, so, you need to stay connected to your customers in some tabible way…perhaps a monthly/quarterly newsletter, like the one I receive from local vendors…you could thank me again and again, you could congratulate me on protecting myself and my family, you could give stats on how many new customers signed up and how many crooks you helped catch…cheap (as possible) paper and print…if not this, then develop something that keeps you and the customer in an active relationship. Secondly/Lastly, when a customer wishes to cancel their service, DO NOT do anything whatsoever to alienate them, like put them on-hold as a matter of policy, so they are forced to listen to your fearful presentations….these customers “MIGHT” come back, and they talk to friends and family…don’t take what was otherwise a good experience and turn it into a hassle/inconvenience for the customer, don’t make it a threatening experience…you never know what might happen the next day, month, year…a friend or family member gets ripped off, or I feel regrets, whatever…don’t make my exit so hateful that I would never think about returning.

Reply

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